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Do
you need additional resources to help you design and implement an essential Marketing or
Business Development Program?
In addition to training and team development programs, Celebrus offers a
variety of contract based marketing and business development services, with specialization
in Life Sciences Markets Celebrus consultants and
associates can be hired to support the development and implementation of marketing and/or
business development plans on retainer or on an hourly basis. A few program
suggestions follow:
Strategic Business,
Marketing Planning and Development Programs:
- Where's the market headed? Assistance
with business and market plan development. Market research- qualitative (focus groups,
interviews, surveys) and quantitative market research. Celebrus
long and short term market profiling and trend analysis. StratMap:
Strategic planning facilitation for executive teams.
- How do we deal with Executive Team Challenges?
Executive coaching with NLP, excutive team development and training, conflict
resolution.
- What's our basis for strategic sustained competitive
advantage? PlatForming: Facilitation in core competency
assessment and development.
- How can we reach our customers?
Advertising and promotional programs, ad development and placement. Customer database
development.
- Who might be willing to partner with us? Identification
of partners for technology licensing, OEM, contract development. Contract
development and negotiation. How much is this technology worth? Should we get a
patent? Technology evaluation and valuation.
- How do we get financial support for our business
dream? Financial planning, grant writing, capital acquisition assistance.
Licensing and technology transfer assistance.
- Will we be profitable? What are our customers
willing to pay for? Customer needs and values segmentation and analysis.
- Who should we hire to implement our business and
marketing plans? How do we locate these individuals?
Assistance with job specification development and recruiting for marketing
and business development personnel. Post positions at the BioTactics web site..
- How can we get our development and marketing teams
to work together better to define and address market needs? Executive and
team coaching, team and leadership development, Product management and
customer service training. Training for scientists entering management.
Tactical
Marketing.
- How can we win on the Web? Celebrus web
site analysis, design and promotion- assistance from the same talent that developed the
BioTactics site can help you build a "power web" presence for your marketing
program.
- How can quickly we find out what your customers are
thinking? Online Market Research via the Internet. Celebrus
ValuePoint Customer surveys and Focus groups.
- How can we increase our sales effectiveness and
profitability? Celebrus Marketing/Sales plan facilitation/development -- sales
training/ Marketing and sales force coaching with NLP.
- How do we reach the right customers?
Assitance with developing promotional programs - fliers, brochures, promotional programs,
ads. Customer Database design, mail list development and direct mail programs. MVM (Market Value Management) Customer
management programs for winning and keeping the best customers.
- How can we increase the rate at which we bring
successful products to market? HitRate - facilitating the development of
product specifications and the speed of product development with multi-disciplinary
product teams.
How can we increase organizational effectiveness at reaching the market? How can we to get more
profit and better products and services? Customer Values
Training.
Organizations must take a systematic approach to looking at
how they serve both their internal and external customers. Celebrus training,
coaching, and facilitated programs provide powerful tools for improving how an
organization approaches the markets it serves.
- How can we leverage the collective power of all of
our employees in "market sensing" and delivering value to customers? Service/BrainTap-
Using the collective knowledge of your organization to meet market needs and improve
effectiveness in serving customers. Customer Values Training. Training in
Market Value Management.
- How do we align our internal organization to
meet market needs? Celebrus management facilitation in meeting
market needs.
- How to we get our employees to work together more
effectively to meet customer needs? Celebrus Synergy Sessions.
This training is ideal for maximizing
effectiveness of Sales and Product Development Teams as
well as Technical and Customer Service departments.
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