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| Contents: |
| Competitive
Intellegence: Resources on the Web, Sharon Locken, President, Locken Information. More Sales and Profits from Existing
Customers.
Cay Villars, President, Market Value Concepts.
Importance of Brand: Research
Products. Bill Kelly, President, BioInformatics.
Consolidation:
New Marketing Strategies in Research Products. An interview with Bruce Lehman,
President, Lehman Millet, Inc.
BioTactics Parners program -
how it benefits your business.
New Job Postings |
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Welcome to the Biotactics
in Action Newsletter. Please
note: due to other priorities the newsletter is on temporary hold. Previous issues
are provided as a curtosy to our web visitors.
Visit our Index of Issues.
Newsletter objectives:
- Provide high value content related to Marketing and Business
Development in biotech related marketing. Tips, tools and techniques will be highlighted.
Each issue will highlight methods for using web resources for marketing and
business development.
- Present strategies and tactics for addressing challenges in
various biotech related markets. This month's featured market is Research
Products. Find out about the challenges your collegues face in the marketplace.
You'll find a lot of issues that are similar to those in your own market, and
perhaps a few fresh ideas of how to address them.
- Create a forum for sharing ideas within the marketing
community as well as those from a variety of supporting disciplines (legal, financial, Ad
agencies, etc.). (Article suggestions and submissions are welcome).
- This newsletter is brought to you compliments of Biotactics' Partners and Sponsors (A $120/year
value). Please support our sponsors and visit their sites!
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