|
| Contents: |
| Competitive
Intellegence: Resources on the Web, Sharon Locken, President, Locken Information. More Sales and Profits from Existing
Customers.
Cay Villars, President, Market Value Concepts.
Importance of Brand: Research
Products. Bill Kelly, President, BioInformatics.
Consolidation:
New Marketing Strategies in Research Products. An interview with Bruce Lehman,
President, Lehman Millet, Inc.
BioTactics Parners program -
how it benefits your business.
New Job Postings |
|
|
Competitive Intelligence:
Sources on the Internet, p. 2. |
| by Sharon
Locken, President, Locken Information. |
|
- Company Directories : General
- Hoovers http://www.hoovers.com - very brief
company profiles, links to stock price history, SEC filings, corporate web sites. More
detailed profiles are provided for a fee.
- CorpTech http://www.corptech.com - no cost,
low-cost subscription site which focuses on high-tech companies.
- Company Directories : Print format
- BioScan (American Health Consultants, Atlanta GA 1-800-879-8790; also available on
CD-ROM)
- GEN Guides to Biotechnology Companies (Mary Ann Liebert, 1-800-M-LIEBERT)
Fee-based services*
II. Company Background
 nce key competitors have been
identified, details can be found on a specific company: executives, employees, location,
products in development and those already on the market, prospects, operations and, if
they are public companies, their finances.
- Company Websites: organization, staffing, products, services, news. Use the
following sites to locate the internet address of a company's home page:
- Company Directories (see above) : some directories list company names only;
others provide added detail
- Financial Information: Annual Reports, SEC Filings- Securities and Exchange Commission - has
financial filings for many publicly held US companies from 1994 on and for all public
companies from 1996. Includes reviews of the company’s past year of operation, and
notes and addenda of company events that may not have been published in the general media.
- Public Register’s Annual Report Service - This
source is free and is searchable by company name and industry.
- NOTE: Private companies are a challenge. A brief record may be found in published
directories, but any additional information will come from what it has released to the
press and what has been written about them by the media. This will include press releases
from the company, information on their own websites, profiles in regional business
magazines, articles about expansions found in local newspapers, news items found in trade,
conversations with company employees, customers, competitors or vendors.
|
|
