Current and retrospective news is critical to gaining an overall picture of a company. Sources include press releases, company news, trade and industry publications, and newspapers.  These sources provide you with a broad collection of data to use in the analysis of your competition.  See the BioTactics News page for many news related links.

Press Releases: Many companies issue Press releases to news services, and these are picked up by Internet news services such as PR Newswire. For instance, go to http://www.prnewswire.com. Select Biotech/Medical. Click on "Company News Archives". Press releases are sorted by companies in the industry.

• PR Newswire News on Call; 
• Fee-based services*

Company News

• Infoseek’s News Center; 
• Individual company website. (See p 2 of this Article)
• Fee-based services*

Trade and Industry Publications

Articles will often reveal how a company is positioning and marketing its products, whether they are growing or retrenching, and what new product initiatives they are planning. Several fee based databases provide access to articles in publications such as Business Week, Baron's, and Fortune, as well as annual round-up articles in industry-focused publications.  Many individual publishers also have archives of their own publications. Fulltext Sources Online is a printed reference which indicates which business publications and newspapers are available fulltext. Other References: :

• BioTactics hotlinked sites for biotechnology-specific periodicals
• Business Week
• Fortune
• Fee Based Services

Newspapers

A wide variety of information can be found by checking the local, regional, national, and international news sources. Public libraries often provide clipping files on local companies.