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| Contents: |
| Competitive
Intellegence: Resources on the Web, Sharon Locken, President, Locken Information. More Sales and Profits from Existing
Customers.
Cay Villars, President, Market Value Concepts.
Importance of Brand: Research
Products. Bill Kelly, President, BioInformatics.
Consolidation:
New Marketing Strategies in Research Products. An interview with Bruce Lehman,
President, Lehman Millet, Inc.
BioTactics Parners program -
how it benefits your business.
New Job Postings |
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Competitive Intelligence:
Sources on the Internet, p. 4. |
| by Sharon
Locken, President, Locken Information. |
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 ther
"Sources" on the Web:
News groups: A news or discussion group can be an interesting source
(even if the information can be considered "hearsay") of finding out what
customers think about a given product or service. As an example, the Biotech Rumor Mill archives can be searched for
discussion related to specific topics, companies or products. It is also possible to
anonymously "test the waters" by posting to a message at the site and reviewing
responses. See the Biotactics News page for
additional references.
Real time notification of competitive activity:
Some news services will notify you via email of press releases related to specific
companies for free or for a fee. You can sign up at http://www.edgar-online.com to receive
an inexpensive service notifying you via email of SEC filings of your competitors.
Additional news services can be found on the BioTactics
News Page.
V.  ntellectual Property :
Trademarks and Patents (See BioTactics
Legal Resources Page)
There are several services that provide patents and patent summaries free of charge.
Most full text patents are fee for service.
VI.  trategic
partnerships, mergers, acquisitions and
alliances (See also BioTactics Database Page)
- Recap's Alliance database is an excellent source for strategic alliances in biotech by
company or category (such as AIDS). In addition, for an analysis of the alliance agreement
is available for a fee from Recap. A search can provide basic information on
- SciWeb provides valuation graphs, alliances,
clinical trials, recent SEC filings, analyst reports, contacts, stock quotes, site links.
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