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| Contents: |
| Competitive
Intellegence: Resources on the Web, Sharon Locken, President, Locken Information. More Sales and Profits from Existing
Customers.
Cay Villars, President, Market Value Concepts.
Importance of Brand: Research
Products. Bill Kelly, President, BioInformatics.
Consolidation:
New Marketing Strategies in Research Products. An interview with Bruce Lehman,
President, Lehman Millet, Inc.
BioTactics Parners program -
how it benefits your business.
New Job Postings |
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Competitive Intelligence:
Sources on the Internet, p. 5. |
| by Sharon
Locken, President, Locken Information. |
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VII.  rimary Sources: A Less Direct ApproachJob
Postings
Search the job advertisements to discover the kinds of technology competencies that a
company is seeking and possibly a future direction. Many companies are beginning to post positions at
their sites. Search the home page of the company of interest.
Deja News -
search for a company name and the word "position", search for former employee
names and the word "resume".
Bionet
Trade Show and Conference Press
One way of checking out the competition is to visit
their booths at conferences and tradeshows. Some links to Tradeshows/Conferences in the
biotech arena can be found at the
BioTactics Calendar page. Alternately, on the net you can search the TSCentral site and discover what new products
they are bringing out and who their target markets are (limited in scope... may not have
many biotech specific references).
Overviews by Industry Executives
The Wall Street Week Transcript, available on Dow
Jones Interactive and through Maryland Public Radio (1-800-223-3678), includes
presentations by industry gurus, company executives, and Wall Street analysts. These
presentations not only provide details on the strategies of particular companies, but also
include analyses by the leaders of their industries.
VIII.  eneral Competitive
Intelligence Sites
For those interested in general CI activities, check out the following sites:
- Society of Competitive Intelligence Professional. The
society also publishes an interesting online newsletter.
- Fuld & Company- offers a useful Internet
Intelligence Index and Guide online, including questions to ask when faced with specific
competitive situations and lists of sources. There are also hyperlinks to to general
business and industry-specific Internet sites related to collecting competitive
intelligence.§
Sharon Locken is President of Locken Information, an organization that specializes
in Marketing and Business Intelligence Services. Locken Information is a BioTactics
Reference Web Partner. See also Partners.
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