Newsletter objectives: 

• Provide high value content related to Marketing and Business Development in biotech related marketing. Tips, tools and techniques will be highlighted.   Each issue will highlight methods for using web resources for marketing and business development.
• Present strategies and tactics for addressing challenges in various biotech related markets.  This month's featured market is Research Products.  Find out about the challenges your collegues face in the marketplace.   You'll find a lot of issues that are similar to those in your own market, and perhaps a few fresh ideas of how to address them.
• Create a forum for sharing ideas within the marketing community as well as those from a variety of supporting disciplines (legal, financial, Ad agencies, etc.). (Article suggestions and submissions are welcome).
• This newsletter is brought to you compliments of Biotactics' Partners and Sponsors (A $120/year value).  Please support our sponsors and visit their sites!