Server Logs.  The most valuable information you'll ever get on web visitors is tracked by ISP in their server logs. The information that is captured about your web visitors depends on your web server and the type of coding you have on your pages.  This is a key reason why you want a techno- genius running your web, so that they know every way possible to track the activity of your visitors. That way you can delete sections of your web that are not that interesting to customers, redesign areas to increase traffic and/or add to those sections that have the most value.  At a minimum you should be able to find out which pages were visited most often, the source of the page request (where the visitor came from... a search engine or another web page), the country of the visitor and the name of the ISP that the visitor uses.   Ask your webmaster what additional information that can be gained about your visitors by using "cookies".    

If you're going to track visitor information, you need to make sure your web and/or your server is set up to do so. Software can be purchased that will process the server logs (file on the server that tracks activity). If you want to evaluate your server logs yourself and you do not have software for tracking activity at your web, you can download a free software called Hit List Standard, from Marketwave.   It's very easy to use and can generate basic reports about activity on your web with the touch of a button.  All you have to do is get a copy of your server logs from your ISP.

You can also pay a service to track this information for you. For instance, you can use the Web Site Garage

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