BioTactics in Action: Start Page

Vol. 1, Issue 9
March 1999 

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Biotech Marketing and Business Development

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Contents:

Competitive Intelligence in Biotech:   Rebecca Kuprowicz, Business Success Strategists.

Leveraging the Power of Direct Mail. Carolyn Stock, KarmaCom

Five star site review: Recap Signals, Sharon Locken, President, Locken Information.

What Ever Happened to Creativity?, Van Nutt, Partner, ImprovAbility

BioTactics Partners program - how it benefits your business.

New Job Postings

border.gif (871 bytes) So Whatever Happened to Creativity? p 3.
By Van Nutt, Partner, ImprovAbility
wpe33.jpg (866 bytes) o.gif (919 bytes)ne method we use in group activities to "break" the "old habits" learned in school that stifle creativity involves loudly acknowledging "failure" by chanting the name of the "failee" until the group nears hysteria. Once individuals experience the "safety net" of support/trust/caring around them, they are much more likely to continue venturing "out of their sphere". Another benefit of the "failure" is the catalytic value: one person's "bad" idea is the seed for someone else's breakthrough idea. It is the celebration of a "feeding frenzy" where ideas can synergistically build to a new solution that will drive a rekindling of the creative process within organizations.

Individuals in an organization need to look for ways to help make each other (and by extrapolation, the larger entity) be successful in their attempts to "discover", develop, and test new ideas. But without trust and encouragement, from the top down and the bottom up, this won't happen.

In future articles, we'll look at the next two factors crucial to solving the "elusive, latent creativity puzzle": opportunities and forums to exercise creativity, and the value creativity adds to the bottom line.§

Van Nutt is a partner at ImprovAbility, a organization that uses interactive and participatory improvisational methods to train, inspire creativity, open communication and build trust within organizations. Services include community building, meeting ice breakers, brainstorming facilitation, and a full range of quality entertainment services.  Van can be reached via email. His phone and fax number is:  (608) 798-4855.


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