| In this Issue: More from our continuing series on Mining
Database Gold: Carolyn Stock, President of KarmaCom, gives some tips for targeting the
use of your database for get more bang from your direct marketing buck. http://www.biotactics.com/Newsletter/v1i9/database.htm);
Competitive Intelligence:
One of the hottest topics in Marketing is getting the scoop on news in your market.
Rebecca Kuprowitz provides some outstanding tips for developing a profile of your
Competitors. http://www.biotactics.com/Newsletter/v1i9/competitive.htm
Career Development Series on how to achieve
your personal and professional goals and have a more enjoyable time along the way:
What ever happened to
Creativity?: The fast pace of the Biotech marketplace demands the best that
creative minds (in marketing and development have to offer). Van Nutt, partner at
ImprovAbility, discusses some great tools for improving creativity. (http://www.biotactics.com/Newsletter/v1i9/improv.htm)
Web Resource update: An in depth review
of one of our favorite web resources for Biotech: Recap Signals. (http://www.biotactics.com/Newsletter/v1i9/resource.htm)
Other links related to this
issue:
BioTactics
Site Map
BioTactics Planning Page
BioTactics Web: Career Page
BioTactics Job Postings
BioTactics in Action: Competitive Intelligence on
the Net
BioTactics: Suggested Reading list for personal
development
Book of the month: "Built to
Last: Successful Habits of Visionary Companies" -- James C. Collins, Jerry I.
Porras.
Although this text is a few years old, it is an outstanding classic that has tremendous
use for executives who wish to build an organization that has a sustained (and
outstanding) presence in the market place. Collins and Porras spent six years
researching some of the most impressive organizations of our time, (e.g. HP, 3M, JNJ) and
compiled a summary of the factors that have lead to their longevity in the market.
Their own ideas about what it takes to be successful, and that of many others in industry
were radically shifted by the results of their study. This text provides interesting
insights into two giants in our industry: Merck and J&J.
BioTactics in Action is brought to you at no charge by our sponsors. Our
thanks to the Market Value Concepts for their support of
this month's issue.
Enjoy your visit and by all means send us your comments
and suggestions for future articles.
The Editors, BioTactics in Action |
