§ Market Research § Customer Opinion
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BioTactics Parners Program
 ioInformatics, Inc. is a
leading market research and consulting firm supporting marketing and sales executives in
the biotechnology, biomedical and pharmaceutical industries. BioInformatics'
"Customer Analysis Reports" enable executives to see themselves, their market
and their competitors through the eyes of the most important information source of all
-"customers".
BioInformatics specializes in developing market research
reports by a variety of methods, including mail, first person interviews and online market
research via their unique Scientific Advisory Board (SAB). The SAB is comprised of
thousands of customers in biotech related markets who have "signed on" to
complete surveys in exchange for points which can be used to purchase gifts. The result is
the production of quality market information and analysis in a matter of weeks, rather
than months. Bill Kelly is a contributing author for
the BioTactics in Action Newsletter-
Marketing to Life
Scientists, The Importance of Brand
Leveraging
Brand Equity on the Web: A Life Science Case Study
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PHONE (301) 961-1985 - FAX (301) 657-9776
E-MAIL BIOINFO@AOL.COM
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