Do
you need additional resources to help you design and implement an essential Marketing or
Business Development Program?
Celebrus offers a variety of contract
based marketing and business development services. Celebrus consultants can
be hired to support the development and implementation of marketing and/or business
development plans by the hour or on retainer. A few program suggestions
follow:
Strategic Business,
Marketing Planning and Development Programs:
- Where's the market headed? Celebrus
long and short term market profiling and trend analysis. StratMap:
Strategic planning facilitation
- What's our basis for strategic sustained competitive
advantage? PlatForming: Facilitation in core competency
assessment and development.
- How do we get financial support for our business
dream? financial planning, grant writing, capital acquisition assistance.
Licensing and technology transfer assistance.
- Will we be profitable? What are our customers
willing to pay for? customer needs and values segmentation and analysis.
Tactical Marketing.
- How can we win on the Web?Celebrus web site
analysis, design and promotion- assistance from the same talent that developed the
BioTactics site can help you build a "power web" presence for your marketing
program.
- How can quickly we find out what your customers are
thinking? Online Market Research via the Internet. Celebrus
ValuePoint Customer surveys and Focus groups.
- How can we increase our sales effectiveness and
profitability? Celebrus Marketing/Sales plan facilitation/development -- sales
training/ sales force "success
conditioning".
- How do we reach the right customers?
Customer Database design, mail list development and direct mail programs. MVM (Market Value Management) Customer
management programs for winning and keeping the best customers.
- How can we increase the rate at which we bring
successful products to market? HitRate - facilitating the development of
product specifications and the speed of product development with multi-disciplinary
product teams.
How can we to get more profit and better products and
services? Customer Values Training.
- How can we leverage the collective power of all of
our employees in "market sensing" and delivering value to customers? Service/BrainTap-
Using the collective knowledge of your organization to meet market needs and improve
effectiveness in serving customers.
- How do we align our internal organization to
meet market needs? Celebrus management facilitation in meeting
markets by design.
This training is ideal for maximizing
effectiveness of Sales and Product Development Teams as well as Technical and Customer
Service departments.
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