Principal consultant and coach

• The principal consultant and performance coach at MVC is Cay Villars. Ms Villars has over 16 years experience in domestic and international sales/marketing management and business development roles within the life sciences research, diagnostics and pharmaceuticals industries.

• Knowledge and experience in successful project design and execution. She has executed numerous successful marketing and business development programs in leading marketing and executive management positions for respected industry leaders, including Amersham, Promega, and Becton Dickinson. In addition, she spent three years on the board of directors for the Wisconsin Biotechnology Association, serving as president in 1995.

• Representative Consulting Assignments:  Executive coaching, technology evaluation/valuation, technology transfer, license design and negotiation, developing business partnerships, strategic business and marketing planning and facilitation, conflict resolution, product team faciliation and management, product launch preparation and sales training, expert witness, interim sales team management, and sales training.

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• Experience in Management. Ms Villars' marketing/business management activities have included long and short-term strategic business planning and implementation, sales and marketing strategy development and implementation, sales training, technology identification and acquisition, and contract negotiations for a variety of products, technologies and services within these industries. She has developed programs for and supervised Marketing Communications, Sales, Customer Service, Technical Service, Business Development, and Product Management.

• Peak Performance and Business Success Coaching. In addition to extensive hands on experience in Marketing and Business development, Ms. Villars has had in depth training in peak performance coaching and teaching individuals to "program themselves for business success". Many of the technologies she uses are based on the fundamental teachings of Maslow, as well as NLP. This technology is unique in that it is easy to understand and can be learned and applied quickly to make significant life enhancing changes. More information on coaching

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Setting up a Program with MVC:

If you are interested in working with MVC please call us or send a brief outline of your interests to our internet address at Contact Us, celebrus@biotactics.com, fax, or via the mail - Market Value Concepts, 6202 Rivercrest Dr, McFarland, WI 53558. Phone 608-838-6533, Fax: 608-838-6533. We will be happy to respond quickly to discuss a program tailored to your needs that will ensure a successful outcome. We work on hourly or retainer rates determined on a project by project basis.

Note:  If you are interested in individual performance coaching, an initial evaluation session can be arranged at no charge. We feel you will be pleased and excited with your results so you will want to work with us!  Individual professional coaching sessions can be arranged by phone or via the internet (NetMeeting, chat or email) at a rate of $125/hour.